Our Mission

RevOps Masters exists to make revenue operations knowledge accessible, practical, and searchable. We publish clear, actionable articles that help teams improve their systems, processes, data, and incentive structures.

What We Cover

Every article is designed to answer a specific question or solve a concrete problem. Topics include:

  • CRM best practices - data hygiene, governance, lifecycle management
  • Quota & territory planning - capacity models, ramp assumptions, fair allocation
  • Sales compensation - plan design, crediting, accelerators, dispute handling
  • RevOps tools - evaluations, integration patterns, build-vs-buy guidance
  • AI agents - practical workflows for enrichment, routing, QA, and alerting
  • Data analysis - pipeline health, funnel diagnostics, KPI design
  • Growth - lead generation, scoring, routing, and conversion optimization

Our Approach

  1. Practical over theoretical - Every post includes templates, checklists, or working examples
  2. SEO + AEO optimized - Articles are structured for both search engines and AI assistants to cite
  3. No fluff - We respect your time. Articles get to the point quickly
  4. Open knowledge - All content is free to read. No paywalls, no gated PDFs

The Team

RevOps Masters is written by James Anders and Sarah Hamilton - revenue operations practitioners who’ve built and scaled RevOps functions across multiple growth-stage companies.