Metrics

Data Analysis

Pipeline health, funnel diagnostics, cohort analysis, and KPI definitions that stick.

10 articles

All articles in Data Analysis, sorted by publication date.

Data Visualization Best Practices for RevOps Dashboards

Choose the right chart types, design effective dashboard layouts, use color purposefully, and avoid common RevOps visual…

Sarah Hamilton February 13, 2026
Churn Analysis for Revenue Teams: Identifying Risk Before It's Too Late

Calculate churn rates, build cohort-based churn analysis, identify leading indicators, and create health scores and earl…

James Anders February 11, 2026
RevOps KPI Definitions That Actually Stick: A Governance Guide

Define, document, and govern RevOps KPIs with a structured framework that eliminates conflicting definitions across team…

Sarah Hamilton February 08, 2026
Rep Performance Analytics: Beyond Quota Attainment

Measure rep performance with activity metrics, efficiency ratios, leading indicators, and a composite score that goes be…

James Anders February 05, 2026
Revenue Forecasting Models: Weighted Pipeline, Historical, and AI-Assisted Approaches

Compare weighted pipeline, historical trend, and AI-assisted forecasting models with accuracy benchmarks and composite b…

Sarah Hamilton February 02, 2026
Sales Cycle Analysis: Measuring and Reducing Time-to-Close

Measure sales cycle length by segment, analyze stage durations, identify bottlenecks, and apply proven strategies to com…

James Anders January 30, 2026
Win/Loss Analysis: A Systematic Framework for Understanding Deal Outcomes

Conduct win/loss analysis with structured data collection, pattern categorization, and a framework to turn deal outcome …

Sarah Hamilton January 27, 2026
Cohort Analysis for RevOps: Track What Matters Over Time

Run cohort analysis on pipeline, customer retention, and rep performance using monthly and quarterly cohorts with retent…

James Anders January 23, 2026
Funnel Conversion Analysis: Finding the Leaks in Your Revenue Engine

Learn stage-by-stage funnel conversion analysis to identify drop-off points, benchmark by segment, and build actionable …

Sarah Hamilton January 20, 2026
The Pipeline Health Metrics Dashboard Every RevOps Team Needs

Build a pipeline health dashboard with coverage ratio, velocity, stage conversion rates, aging, and weighted pipeline me…

James Anders January 16, 2026