Lead Generation + Growth Hacking
Inbound/outbound systems, routing, scoring, experimentation, and conversion improvements.
10 articles
All articles in Lead Generation + Growth Hacking, sorted by publication date.
Build a structured growth experimentation framework with hypothesis formats, ICE prioritization, execution playbooks, an…
Design lead nurture sequences that move prospects through the funnel with stage-based content mapping, smart cadence, an…
Design a B2B referral program that drives pipeline with the right incentive structures, CRM tracking, and ROI measuremen…
Learn how RevOps operationalizes ABM programs - from account selection and data enrichment to routing, CRM configuration…
Optimize B2B conversion rates at every funnel stage - lead to MQL, MQL to SQL, SQL to opportunity, and opportunity to cl…
Understand first-touch, last-touch, and multi-touch attribution models, how to implement them in your CRM, and which mod…
Learn how revenue teams can A/B test outbound sequences, pricing pages, demo flows, and onboarding with statistical rigo…
A RevOps playbook for outbound prospecting covering ICP definition, list building, sequence design, deliverability, and …
Master inbound lead routing with speed-to-lead strategies, routing models, fallback rules, and tool recommendations that…
Learn how to build a lead scoring model sales teams trust using firmographic and behavioral data, point frameworks, and …